<h2><span data-contrast="auto">Over half of schools have alcohol advertising within 500m, according to new research published in the <a href="https://journal.nzma.org.nz/journal-articles/alcohol-advertising-near-schools-in-tamaki-makaurau-auckland" target="_blank">New Zealand medical journal.</a></span></h2>
<p><span data-contrast="auto">In the study, 50 schools were randomly selected, and their surroundings surveyed. Over half of these schools had at least one alcohol advertisement in a 500m radius. </span><span data-ccp-props="{";201341983";:0,";335559739";:160,";335559740";:259}"> </span></p>
<p><span data-contrast="auto">Lower decile schools were even more likely to be exposed to alcohol advertising, with 63 percent having alcohol advertisements in a 500m radius. </span><span data-ccp-props="{";201341983";:0,";335559739";:160,";335559740";:259}"> </span></p>
<p><a href="https://www.schoolnews.co.nz/latest-print-issue/" target="_blank" rel="noopener"><strong>Read the Term 4 edition of <em>School News</em> HERE</strong></a></p>
<p><span data-contrast="auto">Auckland Secondary Schools’ Principals’ Association <a class="wpil_keyword_link" title="President" href="https://www.schoolnews.co.nz/2014/10/message-from-nz-principals-federation-president/" data-wpil-keyword-link="linked" target="_blank">President</a> Greg Pierce said that alcohol remains a significant issue in secondary schools. </span><span data-ccp-props="{";201341983";:0,";335559739";:160,";335559740";:259}"> </span></p>
<p><span data-contrast="auto">“From my perspective and experiences alcohol is the drug of choice for teenagers. The more we can limit their exposure to [it], the better,” said Pierce. </span><span data-ccp-props="{";201341983";:0,";335559739";:160,";335559740";:259}"> </span></p>
<figure id="attachment_28497" aria-describedby="caption-attachment-28497" style="width: 300px" class="wp-caption aligncenter"><img class="wp-image-28497 size-medium" src="https://www.schoolnews.co.nz/wp-content/uploads/2023/10/AdobeStock-By-Victor-300x202.jpeg" alt="" width="300" height="202" /><figcaption id="caption-attachment-28497" class="wp-caption-text">AdobeStock by Victor</figcaption></figure>
<p><span data-contrast="auto">According to the </span><a href="https://www.actionpoint.org.nz/trends_in_adolescent_drinking_in_new_zealand" target="_blank"><span data-contrast="none">New Zealand Health Survey 2019-20</span></a><span data-contrast="auto">, 57.5 percent of 15 – 17 year olds reported drinking in the past year. In the 2020-21 health survey, 78.5 percent of adults aged 15 and above drank alcohol in the past year. However, trends in hazardous drinking for 15 – 17-year-olds seem to be falling. In 2019-20, 11.6 percent of 15 – 17-year-olds reported hazardous drinking, whereas in 2020-21 it was 10.2 percent. </span><span data-ccp-props="{";201341983";:0,";335559739";:160,";335559740";:259}"> </span></p>
<p><span data-contrast="auto">Currently, there are no mandatory regulations around advertising alcohol around schools. Guidelines from </span><a href="https://www.asa.co.nz/codes/codes/alcohol-advertising-and-promotion-code/" target="_blank"><span data-contrast="none">Advertising Standards Authority (ASA</span></a><span data-contrast="auto">) currently state that alcohol advertising and promotion must not be on “fixed sites within a 300-metre sightline of the main entrance to a primary, intermediate or secondary school”. </span><span data-ccp-props="{";134233117";:false,";134233118";:false,";201341983";:0,";335551550";:1,";335551620";:1,";335559685";:0,";335559737";:0,";335559738";:0,";335559739";:160,";335559740";:259}"> </span></p>
<p><span data-contrast="auto">However, researcher and health promotional adviser from Alcohol Healthwatch, Sarah Sneyd, says that these guidelines are ineffective because “they’re not bylaws, they’re not laws, and the ASA isn’t able to put in penalties or fines for people who are breaching that”. </span><span data-ccp-props="{";134233117";:false,";134233118";:false,";201341983";:0,";335551550";:1,";335551620";:1,";335559685";:0,";335559737";:0,";335559738";:0,";335559739";:160,";335559740";:259}"> </span></p>

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