Auckland school offers virtual classes to local business owners

<p>Selwyn College&comma; a well known Auckland school and a stronghold in community education&comma; is helping small business owners with its new online education offering&period;<&sol;p>&NewLine;<p>The course will be delivered online through Zoom and can be accessed by Kiwis across the country looking to upskill&period; <&sol;p>&NewLine;<p>With bleak forecasts by Treasury and a tough past few months for business owners feeling the effects of COVID-19&comma; the school believes its course will be in high demand&period;<&sol;p>&NewLine;<p>Course teacher Clark Valmont says&colon; &OpenCurlyDoubleQuote;The challenge for many businesses is that marketing is changing at a rapid pace&period; Going online for many is not just a maybe&comma; but is turning into a necessity”&period;<&sol;p>&NewLine;<p>&OpenCurlyDoubleQuote;You could expect a greater number of people make their decisions behind a computer or mobile phone screen&comma; rather than physically shopping&period;”<&sol;p>&NewLine;<p>&OpenCurlyDoubleQuote;But it’s not just about marketing&period; Products and services may need to be adapted or changed&period; This poses major challenges for small business owners”&comma; Valmont adds&period;<&sol;p>&NewLine;<p>The course aims to help business owners think about new products and services they can market&comma; as well as develop new <a class&equals;"wpil&lowbar;keyword&lowbar;link" href&equals;"https&colon;&sol;&sol;www&period;schoolnews&period;co&period;nz&sol;2015&sol;10&sol;developing-opportunities-at-school-with-a-view&sol;" title&equals;"opportunities" data-wpil-keyword-link&equals;"linked" target&equals;"&lowbar;blank">opportunities<&sol;a> and strategies&period; It also looks at the importance of marketing online and how this may evolve in the coming months&period;<&sol;p>&NewLine;<p>Valmont is considering keeping the course online even beyond Alert Level 2 so that they remain &&num;8220&semi;accessible to all geographically&&num;8221&semi; and &&num;8220&semi;low effort&&num;8221&semi;&period; <&sol;p>&NewLine;<p>&nbsp&semi;<&sol;p>&NewLine;