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<p>Selwyn College, a well known Auckland school and a stronghold in community education, is helping small business owners with its new online education offering.</p>
<p>The course will be delivered online through Zoom and can be accessed by Kiwis across the country looking to upskill. </p>
<p>With bleak forecasts by Treasury and a tough past few months for business owners feeling the effects of COVID-19, the school believes its course will be in high demand.</p>
<p>Course teacher Clark Valmont says: “The challenge for many businesses is that marketing is changing at a rapid pace. Going online for many is not just a maybe, but is turning into a necessity”.</p>
<p>“You could expect a greater number of people make their decisions behind a computer or mobile phone screen, rather than physically shopping.”</p>
<p>“But it’s not just about marketing. Products and services may need to be adapted or changed. This poses major challenges for small business owners”, Valmont adds.</p>
<p>The course aims to help business owners think about new products and services they can market, as well as develop new <a class="wpil_keyword_link" href="https://www.schoolnews.co.nz/2015/10/developing-opportunities-at-school-with-a-view/" title="opportunities" data-wpil-keyword-link="linked" target="_blank">opportunities</a> and strategies. It also looks at the importance of marketing online and how this may evolve in the coming months.</p>
<p>Valmont is considering keeping the course online even beyond Alert Level 2 so that they remain &#8220;accessible to all geographically&#8221; and &#8220;low effort&#8221;. </p>
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